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I design complex products
people can trust,
and help them grow.

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Felix Lebedinzew, product designer, builder and painter in Berlin.
A decade in banking, insurance and zero-to-one products.
Product designer, builder and painter in Berlin.
A decade in banking, insurance and zero-to-one products.
Manifesto

AI made software cheaper to build. It did not make good decisions easier. I work from the problem to the live product: understand the person, choose what is worth making, and make hard things feel obvious. That is where design earns trust and turns into business impact.

Recent writing.

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How I built and shipped a real iOS app with AI in 14 days

The exact loop behind Still: from the first prompt to App Store review, including the parts AI got wrong.

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Love is quantifiable

A personal essay about entanglement, choice and our need to feel connected.

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What I see, save and make.

Curved balconies of a beige apartment building Portrait of a woman in a cream teddy coat against a green wall Dark matte control panel with a round glowing button Hand holding a phone with a music app against a pale sky Rear of a dark car with a thin red light bar in fog Two runners on a dusty trail at sunset Dark lounge chair in a room with wooden slats and warm light

From first idea to shipped code, all from one hand: minimal, trusted products built for business impact.

Head of Design at Getsafe, previously Revolut and Commerzbank. Based in Berlin, acrylic on canvas after hours: design and code in one workflow, thoughtful, fast, and built to perform.

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