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Designer. Builder. Painter.

About

I design products people use, build them with AI and real code, and paint when the screen gets too loud.

I lead design at Getsafe and previously worked at Revolut and Commerzbank. A decade in regulated products taught me that trust is not a layer you add at the end. It is earned in every quote, payment, error and claim.

In 2025 I started building more of my own ideas with AI. It brought design, implementation and testing closer together. The apps on this site grew out of that shift.

Away from the screen: painting, long runs and more records than the flat needs.

Felix Lebedinzew, portrait
What I do

I work across research, flows and interfaces, and stay involved through testing and release.

At Getsafe, that means the customer journey from the first quote to a paid claim. Banking, insurance and health are familiar ground.

I build identities that work across the product, website and campaigns, with clear rules the team can use and maintain.

That includes type, colour, motion and voice, brought together in one system.

I use AI to turn ideas into working apps and websites, then test and refine them.

My own projects use Swift for iOS and Astro for the web. Building early helps me see what works and what needs to change.

I’ve built and led design teams across product and brand, with responsibility for hiring, career development and the quality of the work.

I help teams make clear decisions and organise the work so they can follow through on them.

I work with founders on focused questions: what to build, how to improve a product flow or how to shape the first version of a brand.

We start with a short conversation about the problem and where I can help.

Product designBrand systemsBuilding with AIDesign leadershipAdvisory
What I do
Hand holding a phone with a warm gradient screenHands holding a tablet with a warm gradient screenLaptop with a warm gradient screenHand steadying a desktop display with a warm gradient screen

Product design

I work across research, flows and interfaces, and stay involved through testing and release.

Blue sphere, red disc and yellow block as a still lifeSwirl of clear iridescent glassSoft white and black curved formsPolished steel loop in front of a ribbed glass panel

Brand systems

I build identities that work across the product, website and campaigns, with clear rules the team can use and maintain.

Person at a desk in front of flowing orange light trailsSoft glowing pink bubblesIridescent glass globe floating above a light reflection

Building with AI

I use AI to turn ideas into working apps and websites, then test and refine them.

Two people reviewing work together at a table, black and white

Design leadership

I’ve built and led design teams across product and brand, with responsibility for hiring, career development and the quality of the work.

Person at a desk behind a large monitor, silhouette

Advisory

I work with founders on focused questions: what to build, how to improve a product flow or how to shape the first version of a brand.

Career
For the full CV Request CV →
Approach
Light falling through a narrow gap between dark walls
01 Frame

Agree on the problem, who it affects and what a better result would look like.

Layered frosted glass panels with round cut-outs in warm light
02 Design

Make the idea tangible and test the assumptions behind it.

Close-up of a frosted glass and brushed metal joint
03 Build

Build a working version early enough to learn from it.

A fine wire drawing a circle on a dark green surface
04 Learn

Review what happened after launch and use it to decide what comes next.

In public
»Felix’s impact went far beyond design execution. He shaped the way our teams think about product, brand, and user experience. Getsafe’s design and collaboration standards are stronger because of him.«
Sarina Hergarten Sarina Hergarten COO, Getsafe
»Felix was one of the best designers I worked with. His UI/UX skills helped us get the product to market and really scale up our feel and look of the product.«
Georgian Andrei Oprisor Georgian Andrei Oprisor Head of Revolut People
»Felix is an absolute joy to work with. Very independent and genuinely smart, he was a great member of the Banking tribe here at Revolut and will be a great addition to any product design team 🚀«
Margarida Botelho Margarida Botelho Lead Product Designer, Revolut
»I’ve had the great opportunity to work with Felix as a fellow product designer. Throughout our time working together, Felix has shown exceptional skill and creativity in design.«
Ilia Tiulin Ilia Tiulin Senior Product Designer, Revolut
»Felix is easily one of the best (if not the best) designers I’ve worked with. His ability to turn complex problem solvings and ideas into something tangible always made my job 10x easier.«
Thomas Dobereiner Thomas Dobereiner Product @ Revolut · ex-Wise
»Felix is an outstanding designer with a great entrepreneurial spirit. 🚀 He is always on top of the latest trends and knows how to apply them to his current projects.«
Gabriel Holz Gabriel Holz Engagement Manager, Porsche Consulting
»I miss working with Felix. Such a cool guy, knows all about tech, knows how to talk with people and is a really good designer.«
Murilo Fonseca Murilo Fonseca Principal Product Designer
»Felix is a talented and experienced UX and visual designer with great strategic understanding.«
Philipp Thesen Philipp Thesen Founder Prenew · Professor
»Felix is an amazing designer. Very focused, detail-oriented, creative, and just super passionate about design.«
Stan Reimgen Stan Reimgen Design Leader · Co-Founder, Big Studio
»Felix is a great guy who follows trends and always aims for the highest quality. His knowledge and sense for UX on UI is smooth, he is a great designer!«
Tomas Hustoles Tomas Hustoles Senior Digital Designer, SAP Fioneer
01 / 10
DNA
01 Simplicity Make the next step clear, even when the system is complex.
02 Evidence Agree on what would change your mind
03 Full stack Keep the path from idea to product short
04 Taste What remains when time gets tight
05 Leverage AI multiplies judgement; it does not replace it
06 Craft Details matter most where trust is fragile
How I work

Usually a focused question rather than an open-ended engagement: what to build next, a flow that isn’t working, or the first version of a brand. We start with a short call about the problem, then agree what I look at and what you get back.

Both, depending on the question. I can review and give direction, design the flows and screens myself, or build a working prototype with AI and real code so we can test the idea early.

Founders and small product teams building something that has to earn trust: finance, health, legal or learning. Early or scaling, as long as someone on your side owns the decision.

Per project, based on scope and time, agreed before we start. Tell me what you’re working on and I’ll suggest a format that fits.

Working together

Building something and want a second pair of eyes? Tell me what you’re working on, where it’s stuck or what you’re unsure about. No brief needed, just a few lines.