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Thinking

Notes from doing the work.

Design · 24.08.2026 · 5 min

What survives when software is free

Building got cheaper. Judgement, trust and distribution did not.

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Design · 28.01.2026 · 8 min

How I built and shipped a real iOS app with AI in 14 days

The exact loop behind Still, including the parts AI got wrong.

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Essays · 03.05.2025 · 2 min

Love is quantifiable

A personal essay about entanglement, choice and our need to feel connected.

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Essays · 04.04.2025 · 2 min

The invisible work of design

The decisions, conversations and tension that shape a product before the first screen.

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Design · 10.01.2025 · 2 min

What design is actually worth

Screens are the output. A shared idea is the leverage.

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Product · 19.06.2024 · 2 min

Separate the vision from the roadmap

A three-part model for keeping long-term product direction alive while teams continue to ship.

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10 10 principles for building with AI Working notes, not commandments. Read all 10 ↗
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