---
title: "Thinking — Felix Lebedinzew"
description: "Essays on design, product and building with AI."
canonical: "https://madebyfelix.com/thinking"
author: "Felix Lebedinzew"
last-updated: "2026-10-22"
---

# Thinking: notes from the work.

Essays on design, product and building with AI. Newest first.

## [What survives when software is free](/thinking/what-survives-when-software-is-free.md)

Design · 2026-08-24 · 5 min

Building got cheaper. Judgement, trust and distribution did not.

## [How I built and shipped a real iOS app with AI in 14 days](/thinking/how-i-built-and-shipped-a-real-ios-app-with-ai-in-14-days.md)

Design · 2026-01-28 · 6 min

Not a prototype. A reviewed, shipping app. The 14-day loop, honestly told.

## [love is quantifiable](/thinking/love-is-quantifiable.md)

Philosophic · 2025-05-03 · 3 min

A poetic reflection on whether love is rooted in the laws of quantum physics.

## [The Invisible Work of Design](/thinking/the-invisible-work-of-design.md)

Philosophic · 2025-04-04 · 2 min

An introspective take on the unseen parts of design work — from aligning teams to shaping thinking.

## [The Real Value of Design](/thinking/the-real-value-of-design.md)

Design · 2025-01-10 · 4 min

Moving beyond the mechanics.

## [The Power of Decoupling](/thinking/the-power-of-decoupling.md)

Product · 2024-06-19 · 3 min

Leverage a Vision-, Bridge- and Reality Team.

Also: [Ten principles for building with AI](/thinking/principles.md).

---

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