---
title: "Forget Finance — Case — Felix Lebedinzew"
description: "Making a financial plan people can act on."
canonical: "https://madebyfelix.com/work/forget-finance"
author: "Felix Lebedinzew"
last-updated: "2026-10-24"
---

# Forget Finance

> Making a financial plan people can act on.

- **Client:** Forget Finance
- **Role:** Founding Designer
- **Timeframe:** 2021 – 2023
- **Impact:** €3.5M seed

## Outcomes

- **€3.5M** seed round
- **0 → 1** product, brand, system

## Context

Forget Finance helped people understand their finances, set a goal and put a savings or investment plan into action through partner banks.

## What I did

As the first employee and founding designer, I built the first product with the founders. I designed the core flows, built the initial design system and established the brand foundations.

## Key decisions

People needed enough information to make a considered decision without having to learn everything about finance first. We organised the experience around their plan and introduced detail when it became relevant.

## Outcome

The first product carried the company into its €3.5 million seed round. I left in 2023; the company later shifted towards investment products and was acquired by Evergreen and LIQID in 2024.

## Images

![Forget Finance](/images/projects/forget-finance/forget-finance-01.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-02.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-03.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-04.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-05.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-06.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-07.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-08.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-09.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-10.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-11.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-12.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-13.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-14.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-15.avif)
![Forget Finance](/images/projects/forget-finance/forget-finance-16.avif)

Next case: [Junto](/work/junto.md)

---

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