Making a financial plan people can act on.

Forget Finance helped people understand their finances, set a goal and put a savings or investment plan into action through partner banks.

As the first employee and founding designer, I built the first product with the founders. I designed the core flows, built the initial design system and established the brand foundations.

People needed enough information to make a considered decision without having to learn everything about finance first. We organised the experience around their plan and introduced detail when it became relevant.

The first product carried the company into its €3.5 million seed round. I left in 2023; the company later shifted towards investment products and was acquired by Evergreen and LIQID in 2024.