---
title: "nōuxx — Case — Felix Lebedinzew"
description: "A health brand, built cycle-first."
canonical: "https://madebyfelix.com/work/nouxx"
author: "Felix Lebedinzew"
last-updated: "2026-10-24"
---

# nōuxx

> A health brand, built cycle-first.

- **Client:** nōuxx
- **Role:** Design partner
- **Timeframe:** 2026 → now
- **Impact:** Live · app soon
- **Live:** https://nouxx.com

## Outcomes

- **live** brand, shop and store; app soon
- **0 → 1** brand system to app

## Context

nōuxx is a Berlin supplement brand built around the menstrual cycle. At the start, the brand, shop, app and first physical store all needed to take shape together. Its four-phase approach had to make sense across each of them.

## What I did

I joined Jana as a design partner. I created a shared visual system for packaging, print, shop and app, designed the iOS cycle-tracking experience and prepared materials for the first store.

## Outcome

The brand, shop and first store are live with one identity across products and physical touchpoints; the app launches soon. Jana has a system she can continue to use as the business grows.

## Images

![nōuxx](/images/projects/nouxx/nouxx-01.avif)
![nōuxx](/images/projects/nouxx/nouxx-02.avif)
![nōuxx](/images/projects/nouxx/nouxx-03.avif)
![nōuxx](/images/projects/nouxx/nouxx-04.avif)
![nōuxx](/images/projects/nouxx/nouxx-05.avif)

Next case: [Seaborne Capital](/work/seaborne.md)

---

HTML version: /work/nouxx  
Site index for agents: /llms.txt  
MCP server (Streamable HTTP, read-only): /api/mcp  
Contact: hello@madebyfelix.com