A health brand, built cycle-first.

nōuxx is a Berlin supplement brand built around the menstrual cycle. At the start, the brand, shop, app and first physical store all needed to take shape together. Its four-phase approach had to make sense across each of them.

I joined Jana as a design partner alongside my main role. I created a shared visual system for packaging, print, shop and app, designed the iOS cycle-tracking experience and prepared materials for the first store.

The brand, shop and first store are live with one identity across products and physical touchpoints; the app launches soon. Jana has a system she can continue to use as the business grows.